According to comScore Video Metrix a leader in measuring the digital world, Facebook.com jumped one position to capture the #2 spot with 58.6 million viewers, for a total of 243 million viewing sessions. Yahoo! sites ranked third with 53.9 million viewers, followed by VEVO with45.4 million. Google Sites driven primarily by video viewing at YouTube.com had the highest number of overall viewing sessions with 1.9 billion and average time spent per viewer at 270 minutes, or 4.5 hours. YouTube is now the #2 search destination in the world.
Other important findings from August 2010 include:
- The top video ad networks in terms of their potential reach of the total U.S. population were: Break Media at 46.4 percent, BrightRoll Video Network at 45.0 percent, and ScanScout Network at 44.5 percent.
- 85.1 percent of the total U.S. Internet audience viewed online video.
- The duration of the average online content video was 4.8 minutes, while the average online video ad was 0.4 minutes.
- Video ads accounted for 10.7 percent of all videos viewed and 1.0 percent of all minutes spent viewing video online.
This is combo opportunity for Face Book. Facebook.com secures second place in online video content ranking with 59 million viewers.
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